Hovis marketing boss stands down

By Laurence Gibbons contact

- Last updated on GMT

Hunt will leave Hovis after three years working on the brand
Hunt will leave Hovis after three years working on the brand

Related tags: Drinks giant diageo, Premier foods

Hovis marketing director Matt Hunt has announced his decision to leave the business to join digital marketing firm Futureproof.

Hunt will take on the role of head of strategy at the London-based agency.

His initial responsibility will be to advise on strategic brand positioning, consumer insight and marketing practice.

He has spent the past three years leading all marketing activity for Hovis, as well as four years working firstly across Bisto, Oxo and then Mr Kipling and Cadbury Cakes for Premier Foods.

Before this, he spent seven years with drinks giant Diageo, working on Baileys, Pimms, Archers and Captain Morgans rums.

‘Cement its credentials’

Lizzie Penny, founder and general manager of Futureproof said his experience would help to cement its credentials in the food and drink industry.

“We are delighted to have such a stellar marketer as Hunt join our team,”​ she added. “He adds yet more strategic firepower and client-side experience to Futureproof’s offer.”

Hunt said: “Futureproof have consistently impressed me with their intelligence and creativity. As a former client-side marketer, the attraction of Futureproof is their unrelenting focus on the effectiveness of their ideas.”

Premier Foods launched a £87.5M joint venture with US-based Gores Group​ to run its Hovis flour and bread business in January.

The deal received mixed reaction​ from City analysts.


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