Unilever to engage with 2M festival-goers
Unilever claimed its presence at music festivals over the summer would help it engage almost 2M people with its Walls ice cream brand.
Brigitta Holland, Wall’s brand manager at Unilever UK, said the firm was excited to be present at 43 summer events this year, bringing its brands including Magnum, Cornetto and Solero to festival-goers.
“The fleet of 120 Wall’s ice cream vans are run through nine different independent mobile operators and will bring Wall’s products to the consumer – including our new range of summer ice creams such as Magnum Marc de Champagne, Solero Mojito and Calippo Bubblegum – at festivals including Glastonbury, V festival, Bestival and Wireless,” she added.
“Showcasing the professionalism of the Wall’s Ice Cream Events division, a new partnership with Live Nation this year will also see event tickets and lanyards carrying the iconic Wall’s heart logo across all twelve of their events, keeping the ice cream brand front of mind for an additional 1.7M festival-goers looking for a snack to cool down at events including T in the Park, Global Gathering and Creamfields.”