Carlsberg Group on festival tour
Carlsberg Group brands Somersby and Tuborg are the sponsors for a number of UK music festivals this summer, ensuring that thirsty festival-goers go home thinking of the business.
The beer and cider brands are the official alcoholic drinks for Reading and Leeds festival, Latitude, Wireless and Calling festival – all run by Festival Republic.
This means revellers up and down the country are guaranteed to be sipping Carlsberg Group products while watching some of the biggest names in pop and rock this summer.
All Festival Republic events are also sponsored by Unilever’s ice cream brand Walls, PepsiMax and Relentless Energy Drink.