Aldi's and Lidl’s combined sales may top Morrisons next year

By Michael Stones contact

- Last updated on GMT

Related tags: Retailing, Morrisons

The total UK sales of discounters Aldi and Lidl cpuld match Morrisons this year
The total UK sales of discounters Aldi and Lidl cpuld match Morrisons this year
The combined UK sales of discount stores Lidl and Aldi are on course to rival Morrisons’s total sales this year and could top them next year.

The two discount retailers were set to achieve combined sales of more than £10bn this year and could exceed Morrisons’ sales next year, according to a report in the Financial Times​.

Ronny Gottschlich, md of Lidl UK, told the publication he expected the discount chain to generate sales of about £4bn in the year to February 2014. JPMorgan analyst Jaime Vazquez predicted Aldi's UK sales, which included the Republic of Ireland, could reach nearly £7bn this year.

Vazquez concluded sales could match or even exceed Morrisons’s sales next year. He predicted Morrisons – currently Britain’s fourth largest retailer – would report sales, excluding fuel, of about £13.5bn next year.

Create 2,500 jobs

Meanwhile, at the end of last month Lidl revealed plans to create 2,500 jobs, as Morrisons’ boss Dalton Philips admitted “you can’t out-discount a discounter”.

Last week, Asda revealed plans to cut 1,360 jobs,​ following Morrisons’ announcement in June that 2,600 jobs​ will be axed in a management restructure.

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