The two discount retailers were set to achieve combined sales of more than £10bn this year and could exceed Morrisons’ sales next year, according to a report in the Financial Times.
Ronny Gottschlich, md of Lidl UK, told the publication he expected the discount chain to generate sales of about £4bn in the year to February 2014. JPMorgan analyst Jaime Vazquez predicted Aldi's UK sales, which included the Republic of Ireland, could reach nearly £7bn this year.
Vazquez concluded sales could match or even exceed Morrisons’s sales next year. He predicted Morrisons – currently Britain’s fourth largest retailer – would report sales, excluding fuel, of about £13.5bn next year.
Create 2,500 jobs
Meanwhile, at the end of last month Lidl revealed plans to create 2,500 jobs, as Morrisons’ boss Dalton Philips admitted “you can’t out-discount a discounter”.