Top 10 global retail brands: Amazon number one

The 2014 BrandZ Top 100 Most Valuable Global Brands put Amazon in the top slot, with the firm growing brand sales by 41% in 2013 to $64.3bn (£38.2bn).
Wal-Mart finished second, with the value of its brand down 2% over the year to $35.3bn (£21bn). Listed separately, Wal-Mart’s UK brand Asda came in at number 20 in the global retail ranking, with brand value of $4.6bn (£2.73bn).
Tesco claimed sixth place
Tesco claimed sixth place, with a total brand value of $14.8bn (£8.79bn), down 9%. Aldi took eighth place, growing 8% in value to $9.6bn (£5.7bn) and Costco just behind in ninth place, up a staggering 39% in value to $9.5bn (£5.64bn).
“Tomorrow’s retailers have grasped the change in consumer attitudes to when and how they shop and are thinking about the overall value, whatever the channel, they provide to cash-crunched and time-poor shoppers,” commented Alison Casey, senior client director at Millward Brown.
“Many retailers are hampered by their large format stores designed for weekly grocery stock-ups rather than the ‘when I need it’ attitude of millennials. Focus on seamless customer experiences and share of life rather than share of wallet is more important than ever to retailers.”
Rank | Brand | Brand value 2014 ($M) | Change | Rank 2013 |
1 | Amazon | 64,255 | +41% | 1 |
2 | Wal-Mart | 35,325 | -2% | 2 |
3 | Home Depot | 22,165 | +20% | 3 |
4 | IKEA | 19,367 | +61% | 6 |
5 | eBay | 15,587 | -12% | 4 |
6 | Tesco | 14,842 | -9% | 5 |
7 | Woolworths | 11,953 | +8% | 8 |
8 | Aldi | 9,584 | +8% | 9 |
9 | Costco | 9,454 | +39% | 12 |
10 | Target | 9,438 | -21% | 7 |