Top 10 global retail brands: Amazon number one

The 2014 BrandZ Top 100 Most Valuable Global Brands put Amazon in the top slot, with the firm growing brand sales by 41% in 2013 to $64.3bn (£38.2bn).

Wal-Mart finished second, with the value of its brand down 2% over the year to $35.3bn (£21bn). Listed separately, Wal-Mart’s UK brand Asda came in at number 20 in the global retail ranking, with brand value of $4.6bn (£2.73bn).

Tesco claimed sixth place​

Tesco claimed sixth place, with a total brand value of $14.8bn (£8.79bn), down 9%. Aldi took eighth place, growing 8% in value to $9.6bn (£5.7bn) and Costco just behind in ninth place, up a staggering 39% in value to $9.5bn (£5.64bn).

“Tomorrow’s retailers have grasped the change in consumer attitudes to when and how they shop and are thinking about the overall value, whatever the channel, they provide to cash-crunched and time-poor shoppers,”​ commented Alison Casey, senior client director at Millward Brown.

“Many retailers are hampered by their large format stores designed for weekly grocery stock-ups rather than the ‘when I need it’ attitude of millennials. Focus on seamless customer experiences and share of life rather than share of wallet is more important than ever to retailers.”​