Red Bull takes flight
Red Bull is the second most liked drinks firm on Facebook in the UK, with 1.8M (1,820,149) fans.
Globally, the firm is liked by more than 43M people.
The energy drink firm’s Facebook page is largely used to post videos of extreme sporting stunts, such as racing aircraft, windsurfing, motorbike jumps and snow and ski exploits.
Red Bull claims the energy-boosting effects of consuming the beverage are recognised throughout the world by top athletes, busy professionals, college students and travellers.
Meanwhile, the business is one of a number to be tapping into global intelligence by ‘crowd sourcing’ via the internet to develop its latest products.