Ben & Jerry’s investment pays off
Ice cream brand Ben & Jerry’s is fourth on the list of the most liked food and drink products Facebook users in the UK.
The brand has 1.9M ‘likes’ in the UK and more than 7M ‘likes’ worldwide.
The business has come a long way since the original owners took a $5 correspondence course in ice cream-making from Penn State University and opened their first ice cream shop in a renovated gas station in Burlington, Vermont, US.
The firm still celebrates its birthday by giving away free ice cream at its scoop shops each year.
The brand first hit the UK in 1994 and became a wholly-owned subsidiary of Unilever in 2000.
In February the firm launched its Greek Style Frozen Yogurt range available in both 500ml and 150ml tubs.
Ben & Jerry’s was also named as the eighth most popular brand on all social media amongst 18-24.