Skittles gets tasty 2.7M ‘likes’
Skittles is the most liked food brand on UK Facebook ‘likes’ with nearly 3M ‘likes’ in the UK and more than 25M ‘likes’ worldwide.
In total the brand has 2.7M UK ‘likes’ – its Facebook strategy includes encouraging fans to post pictures on the page.
The firm crowns its ‘Best Fan Forever ….. well for this week only!’ award to the best picture of someone enjoying Skittles.
So far, previous winners have included a woman who crafted a dress out of Skittles packets, a man strategically stood to give the impression he is eating a rainbow and a snowman with Skittles for eyes and a mouth.
In 2011, FoodManufacture.co.uk reported that Mars, through its Wrigley-owned brand Skittles, was increasing its social media marketing spend.
