Young’s Seafood boss to take charge of Coca-Cola Enterprises GB
Coca-Cola Enterprises (CCE) appointed Young’s Seafood boss Leendert den Hollander as its new vice president and general manager of its Great Britain business, effective May 1 2014.
Den Hollander announced his decision to stand down after three years at the helm of Young’s Seafood last month.
He will take over from Simon Baldry, who will become vice president for digital innovation and initiatives at CCE.
Hubert Patricot, CCE’s executive vice president and president, Europe Group, said: “We look forward to welcoming Leendert to our business. He is a seasoned executive in the consumer goods industry with an impressive track record of solid leadership and delivering strong results.”
Patricot added that Baldry would provide strong leadership to the firm’s digital work – and area of the business he passionately supported during his time with the firm.
