Fresh boss for juice firm as part of brand expansion
Former Mars and Young’s Seafood director David Bell took over as ceo of Purity Soft Drinks this month.
Bell took over from Garry Neild, as part of the firm’s ambition to grow its JuiceBurst brand.
Rooney Anand, chairman of Purity Soft Drinks, said: "We are delighted to welcome Bell on board and believe that his experience and leadership will help us accelerate the growth and development of the JuiceBurst brand, which will help to significantly increase the size and scale of our business.”
Bell said he was “excited about the huge growth potential” that existed in the brand and looked forward to leading the business through the next phase of expansion.