’Tis the season for a recipe campaign

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Premier Foods launches new Bisto seasonal recipes

Related tags: Premier foods

A campaign of seasonal recipes by Premier Foods’s gravy brand Bisto has been assisted by the use of multi-page leaflet labels. The labels are called Fix-a-Form and were developed by packaging and promotion firm Denny Bros and digital packaging firm Pulse Media.

The first winter recipe ‘Monday’s Marvellous Pie’ uses leftover meat from Sunday Roast.

“Bisto is one of Premier Foods’s heritage brands,”​ says Pulse Media. “It is in almost every family’s kitchen because of its association with the Sunday roast but can be used for so many more recipes and that is the reason for this Monday’s Marvellous Pie promotion.”

The four-page resealable Fix-a-Form multi-page label provides sufficient room for the recipe ingredients, instructions and pie photo. It is self-contained within the label leaving the Bisto logo visible on the front-page and this is affixed to the top of the Bisto tub.

“We hope the potential sales-uplift will enable more of these promotions to come in future,”​ said Premier Foods.

Contact: Denny Bros

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