The week, which runs from March 10–16, will also emphasise the importance of more consistent front-of-pack labelling to help consumers reduce their salt consumption.
Food manufacturers have been pressured by the government to reduce the amount of salt used in their products since the launch of its Public Health Responsibility Deal in 2011, which was welcomed by CASH.
Salt Awareness Week will also be holding a debate at a Parliamentary Reception in the House of Commons on March 12, in support of the campaign.
16% of heart attacks could be avoided
More than 17,000 lives in the UK could be saved if salt intake for adults was reduced from 8.1g a day to 6g a day, CASH said. Around 22% of strokes and 16% of heart attacks could be avoided if salt intake was reduced to 6g a day, it added
“Lowering salt intake helps to lower blood pressure and thereby reduce the risk of stroke and heart attack,” said CASH.
Salt Awareness Week aims to show consumers there are plenty of alternatives to salt, if they are looking to reduce their intake.
Meanwhile, food manufacturers will not be able to use the word 'sodium' on-pack when referring to salt content, as part of Food Information Regulation changes, which are due to come into force this December.
FoodManufacture.co.uk held a free one-hour webinar on changes to Food Information Regulation earlier this month.