Diageo Learning for Life, Scotland, is based on a scheme Diageo first introduced in Latin America and the Caribbean in 2008.
It will train young people in areas such as interview preparation, teamwork and communication, with Diageo staff acting as ambassadors and mentors.
The first phase is aimed at equipping young people for bar work and work in the hospitality sector. Opportunities will be offered at the 2014 Commonwealth Games in Glasgow and the Ryder Cup at The Gleneagles Hotel in Scotland.
Extend the scheme
Diageo, which owns brands such as Johnnie Walker whisky and Smirnoff vodka, then intends to extend the scheme to other areas such as retail, manufacturing and entrepreneurship.
The programme is being led by Peter Lederer, a director of Diageo in Scotland who has contributed 30 years’ service to Scottish hospitality since taking over the running of The Gleneagles Hotel in January 1984.
Diageo said Learning for Life would be a major long-term global commitment, forming part of its sustainability and responsibility strategy.
The alcoholic drinks giant is working on the programme with Skills Development Scotland, members of the Scottish Licensed Trade Association and specialist training providers such as charity Springboard UK.
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