In his new role, Read will take overall responsibility for all technical aspects of production at the Lincolnshire-based firm, including the quality of raw materials, transportation and food safety.
Read joins from Indian food firm Noon Products, where he was technical services manager.
He has over 20 years’ experience working in technical roles for firms including Northern Foods, Bakkavor, Kerry Foods and Fresh and Easy in California.
‘Relishing new challenges’
Read said he was relishing the new challenges presented by fresh food.
Freshtime UK md, Mark Newton, said: “Food safety is absolutely critical for our business and Malcolm’s experience and expertise will be vital in helping Freshtime to move to the next level. Overseeing quality and safety from the field where the crop is grown to the fridge is an enormously important job.”