Samworth Brothers acquires malt loaf firm Soreen
Samworth Brothers’ subsidiary Gibbs Croft acquired malt loaf brand Soreen from the McCambridge Group for an undisclosed amount.
In a statement, the company said: “Gibbs Croft Limited has acquired Soreen from the McCambridge Group.
“Soreen’s Malt Loaf range has earned the trust and loyalty of UK consumers since 1939. The company’s product range has also developed in recent years to include new flavours plus other ‘food to go’ and breakfast products.”
One source within Soreen told FoodManufacture.co.uk that the news had been “well received” at Soreen’s Manchester headquarters , as Samworth Brothers was highly respected in the food industry.