Flexitarianism to be next ‘mega trend’
An increase in consumers adopting a flexitarian diet, which is plant-based with the occasional inclusion of meat, will be the next ‘mega trend’, claimed food trends agency The Food People.
Charles Banks, director of The Food People, said a rise in numbers of flexitarians and a push for ‘meat-free Mondays’ had created a huge market ripe for exploitation.
“There has been a seismic shift in attitudes towards celebrating vegetables and opting to eat less meat. We expect meat-free eating and Flexitarianism to soon be a mega trend.”
It was more important than ever that the food industry adapted in order to capitalise on this growing market, he added.
Ready meal manufacturer Classic Cuisine claimed it was working hard to create distinctive and innovative new products to meet the rising trends in vegetarianism.
Recent data from the Office of National Statistics revealed that 1.2M people in the UK consider themselves vegetarian and new research by The Food People predicted this would rise by 50% over the next two years.
