The retailer has apologised and promised to reimburse customers who bought the popular delicacy. It is also probing how the contamination arose.
Foxmeat scandal in China
Richard Matthews, head of product liability at global law firm Eversheds, said the unusual circumstances of the foxmeat scandal in China were unlikely to be repeated in western Europe. But the incident highlighted two important lessons for food manufacturers, he continued.
“It illustrates the importance of supplier due diligence and the vulnerability of multi-national businesses of damage to their reputation, even in markets where the regulatory frameworks and consumer expectations may be less well developed,” said Matthews.
“Wal-Mart has been quick to apologise – recognising that in the current age of 24 hour news reporting and intense use of social media to comment on food scares, speed of response can be critical to managing public perception.”