Forget horsemeat, fox DNA in donkeymeat worries the Chinese

By Michael Stones contact

- Last updated on GMT

Related tags: China

Cute but not so tasty, if you find foxmeat in your Five Spice donkey snack
Cute but not so tasty, if you find foxmeat in your Five Spice donkey snack
Retail giant Wal-Mart has found itself embroiled in a fresh food scandal after foxmeat was discovered in its ‘Five Spice’ donkey product sold in more than 400 stores across China.

The retailer has apologised and promised to reimburse customers who bought the popular delicacy. It is also probing how the contamination arose.

Foxmeat scandal in China

Richard Matthews, head of product liability at global law firm Eversheds, said the unusual circumstances of the foxmeat scandal in China were unlikely to be repeated in western Europe. But the incident highlighted two important lessons for food manufacturers, he continued.

“It illustrates the importance of supplier due diligence and the vulnerability of multi-national businesses of damage to their reputation, even in markets where the regulatory frameworks and consumer expectations may be less well developed,”​ said Matthews.

“Wal-Mart has been quick to apologise – recognising that in the current age of 24 hour news reporting and intense use of social media to comment on food scares, speed of response can be critical to managing public perception.”

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