Demand for sweet stevia soars

Mona Rademacher, European marketing manager, Enliten, at Ingredion Germany says: “As public awareness of the importance of health and diet increases, more and more consumers are looking to reduced-sugar and low-calorie alternatives.​

“Since gaining approval in 2011, we have seen a steep rise in the use of stevia in Europe and the region now drives the global market, with the UK, Belgium, and Germany seeing the most new launches.”​

Enliten sweeteners are said to provide a number of processing advantages, such as excellent stability, even under strenuous processing conditions. Versatile as well as effective, the sweeteners are available both as granules and in a powder format, and can be combined with a number of other sweeteners, texturisers and flavour systems. They can be used to deliver great tasting, low-calorie, reduced- and no-added sugar products, including fruit preparations, flavoured dairy products, beverages, confectionery and sauces such as ketchup.

Contact: Ingredion​