Shoppers ‘powerless’ to affect environment

By Michael Stones contact

- Last updated on GMT

Related tags: Healthy eating, Nutrition, Natural environment

Most shoppers feel unable to influence global warming or the environment, revealed IGD research
Most shoppers feel unable to influence global warming or the environment, revealed IGD research
Most shoppers feel powerless to influence global warming or the environment, according to grocery think tank IGD.

Only 42% of shoppers felt empowered to make a difference to the environment through the decisions they make when buying food and groceries, revealed IGD ShopperVista research. That figure dropped by 2% compared with the previous survey in 2007.

Also, only 21% felt able to influence global warming by changing their purchases at the checkouts, compared with 32% six years ago.

But 79% of those surveyed reported feeling empowered to make their own positive decisions about healthy eating; a rise of 20% since 2007.

‘Impact the environment’

Joanne Denney-Finch, chief executive, IGD, said: “While there is still more to be done, most shoppers feel well informed about healthy eating and broadly able to make their own decisions. But they don’t yet feel as able to impact the environment through their food and grocery shopping.

“The consequences of their choices are less clear to people in this area. Although it’s not a simple matter, the industry has an opportunity to inspire shoppers, as a quarter of them would like to be able to make a bigger difference when buying food and groceries.

While much progress had been made in providing healthy choices and clear information, more work remained, said Denney-Finch. Helping shoppers connect healthy eating and environmental impact needed particular attention, she said.

More information is available here​.  

Related topics: Supply Chain

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