'Give us junk food with quality ingredients'

By Lorraine Mullaney

- Last updated on GMT

Related tags: Junk food, Food, Nutrition

M&S sells 'posh dogs' in store
M&S sells 'posh dogs' in store
Nearly half of British consumers (46%) would try junk food if it had better quality ingredients, according to Mintel research. Of British diners interviewed, 13% had tried gourmet junk food but nearly half of those who hadn't said they would try 'posher' junk food such as hot dogs with better quality ingredients.

Mintel's research offered consumers a list of innovative foods and asked if they would consider trying them. Chip flights (a selection of different chips and dips) proved the most popular menu innovation, with 13% of those interviewed having tried them and 61% saying they would order them in future. Build your own (such as sandwiches, burgers or ice cream sundaes) had the next most popular appeal with 22% having tried them and 49% interested in doing so, followed by gourmet doughnuts and eclairs, with 12% having tried those and 43% interested.

The trend towards home dining continues with one in 10 consumers trying to recreate restaurant meals at home.

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