US 'top-selling' slimming product invades Europe

- Last updated on GMT

US's 'top-selling' slimming product arrives in Europe

Related tags: United states, Coffee

Natural ingredients firm Naturex is promoting the US's 'top-selling' slimming ingredient in Europe.

Developed from decaffeinated green coffee bean extract, Svetol is said to be clinically proven to inhibit glucose-6-phosphatase and increase the rate of fat release from the adipose tissue – a mechanism that is claimed to result in highly effective weight management. The ingredient is produced using Naturex's proprietary extraction process, which ensures a specific profile of active molecules, in particular chlorogenic acids.

Naturex marketing director Antoine Dauby says: "Svetol is a real success story for Naturex. Even though it is an ingredient, it has managed to gain a very high level of recognition among consumers across North America. We're confident Svetol presents a huge opportunity for firms in Europe, too, and we're delighted to highlight its benefits and potential."

Svetol is now used in 100 co-branded products across the US and Canada.

Contact: Naturex

Related news