Givaudan splashes the cash in China

By Gary Scattergood

- Last updated on GMT

Andrier: "Immense potential"
Andrier: "Immense potential"

Related tags: Employment, Compound annual growth rate

Fragrance and flavours firm Givaudan has begun building a €41M manufacturing facility dedicated to savoury flavours in Nantong, China as it seeks to cash in on changing tastes and rising disposable income in the country.

The company says the new site its largest investment in China since 2006 will substantially increase its current savoury production capacity and enable it to serve customers in China more efficiently.

It is expected to be fully operational in 2015 and will employ more than 100 staff. Culinary flavour blends, snack seasonings, spray dries and process flavours will be produced at the new facility.

Givaudan chief executive Gilles Andrier said: "The Nantong savoury plant supports Givaudan's global strategic initiatives to grow our business in emerging markets such as China. These markets offer immense market potential due to ongoing urbanisation and rise of disposable income.

'World class'

"By investing in Nantong, we are building a world-class flavours facility with the industry-leading technologies and know-how, and we aim to be an employer of choice and a good corporate citizen in the thriving city of Nantong,"​ added Andrier.

With an increasing level of consolidation and sophistication, the China flavours market has a total market potential of 120M and its compound annual growth rate is expected to reach 6.6% by 2015.

The firm entered the China market in 1988 and serves global, regional and local customers from the country.

It has 500 employees across four main sites.

Related topics: Services, Processing equipment

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