Its range of 'colouring foodstuffs' may be added to food and drinks without having to be declared as E-numbers. The ingredients are processed from edible, natural sources such as fruit and vegetables.
"We have been offering colouring foodstuffs as part of our natural colours portfolio for years," say Chr Hansen business development director Luc Ganivet. "But now, based on valuable customer feedback, we have expanded the popular FruitMax family of colouring foodstuffs, adding 10 new shades to the range."
The company's FruitMax assortment now offers arround 100 shades that can be used in confectionery, ice cream, beverage, dairy and fruit preparation.
The product is targetting the health-conscious consumer who requests foods that contain fewer processed raw materials and recognisable ingredients. "With FruitMax there is a clear link to nature," says Ganivet.
Contact: Chr Hansen