Food retailing to polarise around premium and value

By Mike Stones

- Last updated on GMT

Related tags: Marketing, Business

The most sensible shopper? The premium-value food retailing trend will be driven partly by 'more objective' women enjoying greater purshasing power
The most sensible shopper? The premium-value food retailing trend will be driven partly by 'more objective' women enjoying greater purshasing power
Food retailing will become increasingly polarised into value and premium sectors, with middle ground players struggling to retain market share, due to the rise of the hybrid consumer, predicts a news report from Rabobank. 

Survey

Is Rabobank right: are women more objective than men when it comes to food shopping?

  • Of course women are more objective during the weekly food shop

    56%
  • No, men are more clear-headed at the check out tills

    26%
  • Wait a tick, I'll just ask the wife/husband/partner

    9%
  • Don't know

    9%

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