Hovis-Sale
Premier Foods appeared in our list of top food and drink manufacturing articles for November after a leading industry analyst told us its bread brand Hovis was likely to be sold to a foreign buyer.
The firm was reported to be sounding out the market for possible buyers for Hovis as declining sales of sliced bread and the soaring cost of wheat squeezed the brand’s margins.
Julian Wild, food group director at legal firm Rollits, told FoodManufacture.co.uk: “I can’t believe there’s a UK buyer because Allied Bakeries and Warburtons have enough to handle themselves and there’d be competition issues anyway. It’s bound to be an international player.”