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TV Apprentice, Nick Holzherr – poised to launch his own business after being ‘fired’ by Lord Sugar – is facing a legal challenge over the name of company he set up.
Last month we reported how James McIntosh, who according to his website is a ‘world award winning cookery writer, home economist and demonstrator’, is challenging Holzherr’s use of the brand name Whisk, claiming he has been using it for the past nine years.
Holzherr made it through to the final four out of the 16 contestants competing to become Lord Sugar’s business partner and win a £250,000 investment. But he was then ‘fired’ by Lord Sugar.
After securing £170,000 investment, he set up Whisk, which will be a free app that reads recipes online. It analyses the ingredients required and draws up a shopping list cross-referenced against online supermarkets.
For more about the legal challenge, click here.
To read about Holzherr’s business plans, click here