AugNews2
Somerset cheese maker Wyke Farms was bombarded with messages of support after it launched a Facebook campaign to fight its delisting by Morrisons.
Wyke Farms md Richard Clothier told FoodManufacture.co.uk the firm's Facebook 'likes' had risen from 5,000 to more than 7,000 in just a few days.
“This shows that people feel strongly about retailers flexing their muscles,” he said.
In mid-June – as part of Morrisons’ supplier review revealed exclusively by FoodManufacture.co.uk – Clothier was told the firm wished to work with fewer brands. The supermarket invited Wyke Farms and other suppliers to tender for business. This was followed by a blind tender that “invited” suppliers to invest money up front.
After the blind tender, Morrisons told Clothier that it planned to delist Wyke Farms and discontinue the 40,000 units sold each week from its stores.
The retailer subsequently cancelled a meeting arranged with Wyke to discuss the delisting.
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