Cookie jar design clearly maximises product display

- Last updated on GMT

Related tags: Polyethylene terephthalate

A Christmas gift pack for Thorntons' premium twist wrap brand Moments will this year feature a bespoke jar and lid.

The 600g polyethylene terephthalate (PET) jar, conceived by Thorntons with RPC Design, echoes the look of a traditional cookie jar to create on-shelf differentiation and promote the sharing nature of the brand. The glass-like clarity of the PET gives shoppers a view of the wrapped chocolates within to maximise their appearance.

The jar has been designed to rest at a 45° degree angle making the large opening more accessible. The black polypropylene cap from RPC Halstead features a colourful label.

A novel feature of the jar is that it is stackable in this angled position, enabling Thorntons to maximise in-store display in retail outlets, with pallets of the product positioned near entrances. To enable the jars to stack correctly, a recess in the base and a raised area on the top has been integrated into the design.

Contact: RPC Halstead

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