Cherry picks 'superfruit' status

- Last updated on GMT

Related tags: Vitamin, Nutrition

Cherries are on their way to 'superfruit' status, according to Innova Market Insights. The research firm says cherries featured in 7% of juice drink launches in 2011 - up from 4% five years earlier.

The fruit is known to be high in antioxidants but further research has also shown that tart cherries, such as Montmorency cherries, help to improve sleep quality, reduce inflammation and speed muscle recovery. There is also evidence they can help combat arthritis and reduce the risk of gout.

Innova's Lu Ann Williams said: "Cherry juices are increasingly carrying a 'superfruit' branding in the wake of a growing body of research linking tart cherries to a whole range of health benefits. This, combined with their unique sweet-sour taste properties, looks set to boost demand and carry cherries even further up the rankings for soft drinks flavour use."

The cherry's claim to 'superfruit' status has been further enhanced by another new study: The Red Report, which includes more than 50 peer-reviewed scientific studies on tart cherries. The report claims that 90% of adults believe it is important to get their nutrients from foods that are naturally rich in vitamins and minerals, with vitamin A being a key nutrient in demand.

Contact: Innova Database
www.innovadatabase.com

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