Soup manufacturer canned from The Apprentice

By Freddie Dawson

- Last updated on GMT

Related tags: Alan sugar

McEvoy was fired after struggling in the show's latest challenge
McEvoy was fired after struggling in the show's latest challenge
The latest victim of tough-talking Lord Alan Sugar was food manufacturer Jane McEvoy after she was “fired” from TV show The Apprentice last week.

The co-founder of fresh food firm McEvoy Family Foods was dismissed from the show following a poor performance and poor sales figures in the latest challenge on the popular programme.

She was only able to sell £10 of goods at one of the second-hand shops the contestants were tasked with opening and running.

Lord Sugar subsequently accused her of showing no signs of being a great businesswoman.

Business-to-business

But McEvoy claimed that she was better in a business-to-business environment and uncomfortable selling products she didn’t believe in.

She said: “I have to be passionate and believe in what I am selling. Perhaps that makes me a bad saleswoman as I am just really honest.”

Despite the admission she has vowed to prove Lord Sugar wrong. Currently, her Irish-based firm successfully produces own-label soups for supermarkets, including national retailer SuperValu.

She co-founded the firm with her husband in 2009 and it now operates a 1,393 m2 ​purpose-built factory in Clonmel, Tipperary and employs 18 people, according to SuperValu.

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