Mrs Crimble's goes mainstream

- Last updated on GMT

Related tags: Gluten-free diet, Tesco, Catering

Mrs Crimble's is taking gluten-free products further into the mainstream bakery sector, says Jeremy Woods, md of Stiletto Foods, which makes the brand.

Its single-serve Giant Chocolate Macaroons are now being stocked at the front of Sainsbury stores and more than 600 Tesco stores will stock its Mrs Crimble's Home Bake Pancake Mix. Its Chocolate Chip Muffin twin pack is also being rolled out to more than 800 Tesco stores.

Latest data on gluten-free food sales shows they rose 15.5% to £136M in the 52 weeks ending September 4, 2011. "Sainsbury is now placing Mrs Crimble's single-serve Giant Chocolate Macaroons at the front of store, as well as on its 'free-from' fixtures, and that makes sense,"​ said Woods.

He also aims to roll out products to foodservice and convenience outlets.

Related topics: Bakery

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