Following a three-month project, We Are Pure produced fresh new concepts for Loddon's range of five core beers, as well a monthly special beer. It also produced new marketing material, including beer mats, runners, pump clips and glasses, as the family-run brewery looks to increase its market share.
Loddon's new branding places greater emphasis on the recognisable dragonfly logo and blue colouring, which both reflect the brewery's name, derived from the River Loddon. The logo is now much larger, with the dragonfly also featuring on the neck of the bottle. A new typeface has also been created to give the brand a more simplistic, modern feel.
"Our work with Loddon presented an interesting challenge as we needed to produce an innovative concept that had clear shelf standout, whilst still retaining a sense of heritage and family," said We Are Pure's owner and creative partner David Rogers. "The brewery has an incredibly loyal customer base and whilst we were aiming to appeal to a new audience, we also didn't want to alienate existing consumers."
Contact: We Are Pure