The team includes Charles Reed, md of William Reed Business Media, publisher of FoodManufacture.co.uk, sister magazine Food Manufacture and a range of other leading business-to-business titles.
Joining him on the expedition are Mike Coupe, Sainsbury's group commercial director, Nigel Dunlop, ceo Moy Park and non executive director (ned) Warburton’s, and others listed below.
So far, the team has raised £218,000.
FARM-Africa is dedicated to supporting vulnerable rural communities in eastern Africa. It aims to help individuals grow enough food to eat and to become the entrepreneurs of the future.
Patron Michael Palin said the 25-year-old charity created change "that is sustainable rather than a quick-fix."
To track the team’s progress on the 19,341 feet peak, which is 61 times the height of Big Ben, click here.
Other members of the top team
Mark Carr, ceo, AB Sugar
Andrew Cracknell, director Anglo Beef Processors
Iain Ferguson, ned, Greggs, Balfour Beatty and Berendsen
Julian Marks, md, Barfoots of Botley
Richard Macdonald, ned, Moy Park, Dairy Crest Foods
Tim Smith, chief executive, Food Standards Agency
Martyn Wilks, executive md, Dairy Crest Foods