Joe Franses, head of corporate responsibility and sustainability, Coca-Cola Enterprises (CCE)
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As the manufacturing arm of a global brand, Coca-Cola Enterprises (CCE) has to be seen to be doing the right things. This puts pressure on Franses to communicate and spearhead the company's corporate responsibility and sustainability (CRS) initiatives.
One of CCE's biggest projects was calculating the carbon footprint of its global supply chain, which was informed by a pilot project in Great Britain. Out of this sprang its energy conservation and climate change goal for 2020, with three main areas of focus: manufacturing; cold drinks equipment; and transport and distribution.
In 2009 the company announced it had reduced energy use for the second year in succession. Franses promotes best practice in sustainability and regularly highlights CCE's trackrecord on CRS at events and conferences.
CCE's recent ventures include its 2020 commitment to cut packaging weight and recover the equivalent of 100% of its packaging. Franses helped CCE to work towards achievements publicised in CCE's 2009 Corporate Responsibility and Sustainability Report, such as reaching 99% recycling rates at its manufacturing sites and achieving an average water use ratio of 1.51l to make one litre of product.