Belvoir Fruit Farms predicts cordial turnover increase

By Anne Bruce

- Last updated on GMT

Belvoir Fruit Farms says it is expecting to see turnover increase by more than 10% this year as demand grows for its cordial range.

Owner Pev Manners told that the company saw sales of just over £7m in 2010, but expected to see an increase to £8m in 2011.

The Lincolnshire based business supplies supermarkets including Sainsbury’s and Waitrose, cafes, farm shops and foodservice businesses. It farms 90 acres of elders and specialises in high quality elderflower cordials and presses.

Manners said: “We are seeing growth in all parts of our business, foodservice, retail and export sales are up, we hope to see over £1m in exports this year.”

The company has used the same recipe for its drinks since it was founded more than 25 years ago, he said. “We are seeing some value engineering in the sector, and it is increasingly difficult to meet supermarkets price expectations. But we are sticking to natural ingredients, for example our raspberry lemonade is raspberries and lemons.”

He explained that Belvoir encourages locals to pick elderflowers in the area and bring it to their farm to be paid about £1.80 per kg. “The word is out and they just turn up at harvest time and we buy the harvest from them. It saves us formally employing people with all the National Insurance implications and so on that that involves.”

Belvoir was the first commercial producer of elderflower cordial in the UK. It produces 13 cordial varieties, 10 presses and five fruit crush drinks.

Related topics: Drinks

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