Demand for smaller packages will be driven by increasing consumer desire for portion control and convenience and will enable manufacturers to add value to every unit sold, said David Jago, Mintel director of innovation and insight, speaking at the Pro2Pac exhibition in London last month.
Weight loss and dieting products are increasingly being replaced with portion control, he said. In the US, the market for '100-calorie packets' had gone from zero to $200M in just three years, he noted. But these have only just started to appear in Europe.
An increase in single family households and the end of formal family meals will also drive consumer demand for smaller more convenient packaging sizes, he noted.
Jago gave the example of the rise of wine sold in plastic single serving glasses in the UK and cooking salt in individually portioned sticks, recently released in France.
Jago said manufacturers would continue to minimise packaging while using more refills and concentrates, reusable/returnable or compostable packaging.