This compared with a 97.5% availability rate in December 2009 and a 97.1% availability rate in October 2010, when the last survey was conducted.
The top-performing category during the survey – conducted during 9-15 December – was fresh food at 97.54%, followed by dairy at 97.43%, dry goods at 96.74%, frozen food at 96.01%, bakery at 95.42% and beers, wines and spirits at 95.03%.
How the survey works
The survey is conducted six times a year by Logobrand on behalf of ECR UK, and tracks availability across 200 branded and own-label products in 160 Sainsbury, Waitrose, Tesco, Morrisons and Asda stores.
By completing audits on different days of the week, at different times of day and in different parts of the country, the survey is designed to reflect differences within the full trading period and area.
ECR UK is a programme led by supply chain directors from leading food and grocery retailers and manufacturers and is managed by IGD.
Click here to access the ECR UK guide to improving availability on promotions.