Sweet deal for regional food

By Lorraine Mullaney

- Last updated on GMT

Related tags: New product development, Management, Food

Scarborough-based family firm, Thomas’s Bakery sought advice from food technologists at regional food group deliciouslyorkshire to bring its confectionery for schools range in line with the new nutritional guidelines established since Jamie Oliver’s campaign.

The project's main objective was to limit the intake of sugars and decrease portion size. The team also focused on shelf-life testing and found that the wrapped goods could last up to 10 weeks without adding preservatives.

Thomas's Bakery owner, Charlotte Shaw said: "The support from deliciouslyorkshire has allowed us to expand at a rapid rate. It was essential to our business plan that we continued to supply schools with our confectionery range so we really had to work hard to get these changes right." The regional food brand has also helped the firm gain Salsa food safety certification both projects were through the innovation vouchers scheme.

Deliciouslyorkshire technical manager, Deb Neeson said: "To help our members access our expertise, we've just introduced the option for members to pay for new product development services on a monthly basis."

Related topics: NPD, Confectionery

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