Coca-Cola steps up its
 sustainability strategy

- Last updated on GMT

Related tags: Recycling

Coca-Cola Enterprises (CCE) aims to reduce its UK water footprint to 1.3l of water per litre of product by the end of 2010.

Speaking at the Zenith International 2010 Soft Drinks Conference in London last month, CCE md Simon Baldry said: "We are targeting sustainable water use and have been working out our water footprint. In 2006, we were using 1.59l of water per litre of product. We reduced this to 1.43l in 2009. By the end of 2010 we're aiming to cut this to 1.3l."

Baldry said CCE aimed to establish a water footprint for all of its products by 2012 one of many environmental projects it was working on.

Among other measures, the company also plans to cut 600,000 road miles from its transport schedule by the end of this year by improving vehicle fit. And it aims to cut waste by shifting to using 25% recycled polyethylene terephthalate in its product bottles by 2012.

CCE's environmental strategy focuses on three core priorities: energy use and climate protection; packaging and recycling; and water stewardship.

Related topics: Supply Chain, Drinks

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