A third of new launches in the dairy sector make on-pack claims that products are natural or made with natural ingredients, according to David Jago, director of insight and innovation at Mintel. He was speaking last month at an International Food Ingredients webinar on dairy products.
Functional dairy product introductions with digestive or other health benefits have "remained flat" over the last two to three years. "Focus is now on natural or additive free. These words have become part of the consumers' health and wellbeing vocabulary," he added. Ubley yogurt, for example, claims it is 'made with simple ingredients' and Nom Dairy launched Naturally Good yogurts.