5-a-day stats expose class divide

- Last updated on GMT

Related tags: Igd chief executive, Nutrition, Igd

UK shoppers on lower incomes (social grades D and E) are eating no more fruit and veg than they did four years ago, with just a quarter claiming to get their 5-a-day, according to consumer research conducted by grocery think tank IGD.

However, those in social grades A, B and C have steadily increased consumption – with 50% of these shoppers now claiming to get their 5-a-day.

However, surprisingly few (36%) of the 1,036 shoppers polled said they intended to take more exercise as part of a healthier lifestyle, a figure which has been static since 2006, said IGD chief executive Joanne Denney-Finch. “The food industry and other stakeholders need to keep pushing the 5-a-day message to some social groups in particular. But there is clearly a lot more to do to encourage people to get more exercise as well.”

When asked about activities that they followed to lead a healthy lifestyle, 40% of shoppers said they drank more water, 38% said they ate low fat foods (compared with 33% in 2006) and 24% said they were cutting down on salt (compared with 19% in 2006).

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