Flavours and healthy ingredients supplier Frutarom has designed an innovative new tool designed to help manufacturers develop new products in record time.
Through 'rapid prototyping', a term which originates in the IT-sector, Frutarom can help customers quickly develop, evaluate and optimise prototype products at the firm's laboratories or at its new innovation centre in Wädenswil, Switzerland.
The service is particularly beneficial for more complex products or food and drink products containing 'functional' ingredients, which may require health claims on pack, said the company.
"The service helps create concepts and products whose benefits can be communicated to consumers credibly."
Frutarom is the seventh largest supplier of flavours in the world but also a significant player in the supply of natural ingredients from soy isoflavones and ginseng to fenugreek.