Take the fast-track to innovation

- Last updated on GMT

Related tags: New product development, Gordon ramsay

A new food and drink new product development (NPD) agency has claimed that it can save food manufacturers time and money by using its new six-week...

A new food and drink new product development (NPD) agency has claimed that it can save food manufacturers time and money by using its new six-week fast track service for food and drink products.

The Food Nursery, an NPD agency which was launched last month, has access to food experts, chefs and marketers. It also conducts food research and collects data, and sets up consumer panels, including ones designed for kids and mums.

"NPD can be a slow process ... but we can do it faster with our [six-week] fast track innovation cycle, saving both time and money," claimed Greg Wixted, founder of the new business. He is a former marketing and advertising agency head.

Other services on offer include recipe development and food idea generation days.

Experts who work in the innovation team include: Calum Watson, previously executive head chef and director of operations of Marco Pierre White's business; Nancy Lam, restaurateur and TV chef; Nick Munier the face of the Hell's Kitchen restaurant; Michelin-starred chef Graham Flannery; food nutritionist Fiona Hunter; and many more.

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Related topics: NPD

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