The end to recessionary buying may be in sight

- Last updated on GMT

Related tags: Asda, Supermarkets of the united kingdom, Wal-mart, Ed garner

Shoppers are beginning to revert back to old spending habits when they visit the supermarket, which may suggest that an end to "recessionary buying...

Shoppers are beginning to revert back to old spending habits when they visit the supermarket, which may suggest that an end to "recessionary buying behaviour" is now in sight, according to TNS Worldpanel.
Communications director Ed Garner said: "Premium ranges particularly Tesco Finest are currently in growth, while the hard discount sector, including Aldi, Lidl and Netto is stagnant, with no year-on-year growth in market share. This is in contrast with this time last year when the discounter revolution was in full swing and Aldi had just recorded growth of 25%."
With grocery price inflation also down as commodity prices in some areas had dropped from the stratospheric heights of 2008/9, there was also less pressure to trade down, said Garner.
Morrisons was performing particularly well, he said, although Asda and Sainsbury also showed "no signs of coming off the boil"
Waitrose had posted "sparkling growth" of 14.8% in the 12 weeks to November 29, 2009, followed by Morrisons with 8.5%, Asda with 6%, Sainsbury with 5.8% and Tesco with 4.2%, he said.
However, the fact that Tesco had maintained its market share despite some very aggressive promotional activity, suggested that volumes remained strong.

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