'Take the sound bite out of food policy'

- Last updated on GMT

Related tags: British frozen food, Frozen food federation, Government

The president of the British Frozen Food Federation (BFFF), Paul Freeston, has called on politicians to stop using the food industry as a "political...

The president of the British Frozen Food Federation (BFFF), Paul Freeston, has called on politicians to stop using the food industry as a "political football" by jumping on the latest populist causes.
Speaking at the BFFF's annual lunch in London last month, Freeston, chief executive of cost sector frozen food supplier to the public sector, Apetito, said: "It's time to take the sound bite out of food policy."
Freeston was particularly critical of policies that, under the guise of sustainability, promoted "in season" purchasing of foodstuffs within the public sector, without sufficient justification. "What factual evidence is there to support the fact that seasonal food is better for the environment," he argued? He reported Department of Health sources who admitted that these purchasing policies for hospitals had been "badly drafted" and "cobbled together based on half-truths"
Freeston also expressed concern that the National Institute for Health and Clinical Excellence (NICE) was now proposing nutritional standards for food. In particular, these proposals included targets for salt content, which went beyond those set by the Food Standards Agency.
"NICE should surely know the results of the work of other government departments," he said. "We need reality not rhetoric. So government must have the courage to stick to the science and the facts on sustainability and to focus on the things that really make a difference. There is no room for short-termism or sound bites."

Follow us

Products

View more

Webinars

PRODUCTS & SERVICES