Packaging could help shape future innovation in the food industry

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Related tags: New product development, Polyethylene terephthalate, Recyclable materials, Drink innovation network

Packaging could help shape future innovation in the food industry
Manufacturers should put packaging at the heart of new product development, according to Mintel's global new products database consulting director...

Manufacturers should put packaging at the heart of new product development, according to Mintel's global new products database consulting director David Jago.

He estimated that 80-90% of all global introductions were merely tweaks of flavour, fragrance or packaging size and said that it was important for food manufacturers to put true innovation back on the map.

Speaking at a Food and Drink Innovation Network conference last month, he said: "Take portion-controlled packaging, for example. In the US the market for 100 calorie snacks has jumped up from a value of less than $1M to over $200M in the last three years. True innovation should cater to lifestyles and consumers are wanting no fuss, no mess food."

He added: "Cooking sauces, for example, have started to reflect this and come in single serve pack sizes that can be bunged in the microwave."

For example, Trenchman had launched wine that came in 18.75cl foil-sealed polyethylene terephthalate cups, "perfect for picnics", said Jago. "Packaging innovation is about more than just whether it is recyclable, reusable, compostable or renewable, although the green agenda is just as strong as ever."

Sainsbury also recently launched a two-pint plastic pouch for milk, which reduces the use of plastics by 75% compared with plastic bottles, said Jago. Similarly, Arniston Bay wine comes in a 1.5l pouch, which has an 80% lower carbon footprint than two 750ml glass bottles.

Related topics: NPD

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