The food industry should not be afraid of putting 'nano' labels on foods, according to a leading social scientist. Speaking at a Leatherhead Food International conference on nanotechnology,
Dr Arnout Fischer, a social scientist from Wageningen University, said: "Whether consumers can make an informed choice about 'nano' is not the point. They want to know they can choose if they want and that information is not being hidden. Only a small proportion of consumers will actually read the labels."
His comments came in the wake of calls from MEPs for engineered nanoparticles to be included on ingredients declarations followed by the word 'nano'. However, many manufacturers argue consumers would not able to make an informed choice and that products with nano labels would be blacklisted by lobby groups.