UK ice cream consumption lags behind that of other countries, according to the latest Food Manufacture market report. UK consumers ate 424Ml in 2007, or 11l per person, compared with US consumption at 19.1l, Australia at 20.3l and New Zealand at 27l per person.
UK expenditure on ice cream reached £1.4bn in 2007, claims the report, compiled in association with RTS Resource. Of this total, multiple retailers accounted for less than half of all sales with convenience stores and the foodservice sector driving value in the impulse market.
A move to premium and healthy-eating products and the use of high quality ingredients are some of the developments predicted to affect the ice cream market. But the study says the market also faces stiff competition from alternative snacks, confectionery and beverages. For details see: http://www.foodmarketreports.com