Business division will focus only on natural flavourings

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Related tags: Flavor

Clevedon-based flavour company Create Flavours has restructured its business to incorporate a Natural Flavours Division to meet the growing...

Clevedon-based flavour company Create Flavours has restructured its business to incorporate a Natural Flavours Division to meet the growing requirement for savoury and sweet natural flavours.

The health and wellbeing trend continues to be a major driver towards consumers' preference for all things natural, says the company.

As a result, natural flavours will increasingly be the norm as consumers demand ever more natural products. Recent research conducted by the company found that the demand for natural flavours will increase by over 35% in the next three years.

The new, separate Natural Flavours Division will have its own strategic objectives aimed solely at the development and growth of the natural flavours market. It will focus on developing core competencies in the natural flavours market; sourcing new raw materials to optimise taste; upgrading the company's natural flavours collection; and tracking existing and future legislation affecting natural flavours.

Contact: Create Flavours; Tel: 01275 349 300

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