Local processors urged to get involved in Farmhouse Breakfast Week

By Sarah Britton

- Last updated on GMT

Related tags: Local food

The Home-Grown Cereals Authority (HGCA) is pushing local food firms to help raise awareness of the nutritional values of breakfast during the ninth...

The Home-Grown Cereals Authority (HGCA) is pushing local food firms to help raise awareness of the nutritional values of breakfast during the ninth annual Farmhouse Breakfast Week (January 20-26).

Local producers have been encouraged to carry out breakfast produce sampling in retailers and organise cookery demonstrations in a bid to get consumers more interested in the importance of eating breakfast. The HGCA, which organises the event, has also suggested that companies start the week by launching a new breakfast product.

In 2007, the campaign demonstrated how the food chain can work together. Farmers, food producers and retailers held 1,536 events and promotions in support of Farmhouse Breakfast Week, which resulted in 1,018 media articles - an advertising equivalent value of £3.3M.

“Farmhouse Breakfast Week is an excellent opportunity for the food chain to work together to reinforce positive messages about the nutritional benefits of breakfast and the celebration of UK regional food excellence,” said HGCA’s assistant director of crop marketing Rebecca Geraghty.

A range of new promotional materials are available from HGCA, including posters, recipe booklets, stickers and information on arranging events.

For further information on how to get involved, visit